Book Club, August '22 Edition

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The Ladder of Proof, by NFX

As a founder, it’s your job to know where you are in the context of what investors are looking for in order to secure significant rocket fuel for your startup. NFX does a great job of breaking down the components that need to be re-risked, step by step.

A great resource for all that are not familiar or in-touch with the “investor hat”.

The Mom Test, by Rob Fitzpatrick

Great way to receive unfiltered feedback on your idea. All I need to add here is that this read teaches you one of the most important fundamentals we believe in at JP; Sell Before You Build.

How the 100 Largest Marketplaces Solved the Chicken and Egg Problem, by Eli Chait

A deep dive into the playbooks to seed different kinds of marketplace businesses. The following frameworks are revealed for solving the classic supply/demand issue with these types of businesses:

• Single player mode

• Filling empty seats

• Buyers are sellers

Great read if you’re building out chicken & egg constrained businesses.

AL